0036 – Outsourcing 101 Part 1

“In this episode…”

We’re talking about outsourcing. How do you get other people to do the work that you neither want or need to be doing in your business.

Teaser Bullets

by the end of this episode you’ll learn:

  • What is outsourcing
  • Things you can outsource
  • Outsourcing Mistakes
  • Getting the details right (How to Create Your Brief)

Describe the problem

Your business is your responsibility, but that doesn’t mean that you need to do everything yourself. Business owners all over the world are overworked, and underpaid because they can’t figure out how to get more time in their day, and how to leverage their revenue to build their business while they sleep. By the end of this series, you’ll know how to outsource the right things in your business in no time flat

  • What is outsourcing
    • WiseGeek
      • What Is Outsourcing?
        • Outsourcing is the act of one company contracting with another company to provide services that might otherwise be performed by in-house employees. Often the tasks that are outsourced could be performed by the company itself, but in many cases there are financial advantages that come from outsourcing.
  • Things you can outsource
    • BloggingTips.com
      • 4 Writing Tasks to Outsource and Get More Free Time
        • Blog post creation – This is the basic outsourcing task that a lot of marketers outsource to other writers. You could ask them to write posts for your blog, so you keep your blog updated and your readers become engaged. It’s that simple. But you should decide from the beginning whether he will get credit or not. If not, then you need to check the next task.
    • Small Biz with Melinda Emerson
      • Top 5 Tasks To Outsource in Your Small Business
        • Outsource Your Bookkeeping – Bookkeeping is the #1 task in small business that owners routinely neglect and struggle with managing in their operations. Do not let this happen to your small business. By the 15th of the month, you need to know how well your business did last month so you can make any adjustments. By outsourcing your basic accounting services to a seasoned bookkeeper, you will have the ability to use updated financial information to run your small business.
  • Outsourcing Tips
    • Simplicity Marketing Inc
      • Home Business Outsource Tips
        • Research – Take a look at your business. Only you know what types of tasks will work best in someone else’s hands. Just because it can be outsourced doesn’t mean that you will want another to be in charge of it. Consider customer service. If you want to build the trust of your customers, this might be a task you prefer to handle in-house.
  • The Wrong way to approach outsourcing
    • Business 2 Community – Laney Pilpel
      • 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
        • Be communicative at all times especially during the implementation period. The best programs are the ones where the customer is highly engaged right from the get go. There is only a short window to get your rep up and running, and it’s crucial that training meetings occur and timelines stay on track.
    • Advantage Marketing for You – Rebbekah White
      • 10 Common Outsourcing Mistakes and How to Avoid Them
        • Giving Too Much Work to an Untested Person – When you first work with a contractor, avoid giving them huge projects. Start small and test their responsiveness and the quality of their work. Then and only then should you get them more to work on.  
        • Being Afraid to Give Feedback – If you don’t give feedback to your outsourcers, and things aren’t being done right, you’re going to feel resentful. That will erode your relationship with your outsourcers. Give corrective feedback, even if you feel uncomfortable and even if they’re small things. Not speaking up on the small things makes it harder to speak up on the bigger things.
    • Hodgson Consulting & Solutions
      • Online Business Owners: Avoid These 5 Outsourcing Mistakes
        • Forgetting to Budget Wisely – In order for outsourcing to work properly, you’ll need to keep a good eye on what you are spending for the work being done. While some projects will require single payments to your assistant, others may involve recurring or retainer payments and you will more than likely have some type of contract or agreement that binds you. Some of your assistants may charge by the hour while others may invoice by project or expect payment based on a commission of some sort. Take the time to figure out how much money you can afford to spend on certain tasks and budget appropriately.


  • Delegation vs Absolution
    • Delegation – entrust (a task or responsibility) to another person, typically one who is less senior than oneself.
    • Abandonment – give up completely (a course of action, a practice, or a way of thinking). Desertion – the action of deserting a person, cause, or organization.
  • Getting the details right (How to Create Your Brief)
    • TLNT.com
      • Three Awesome Examples of Great Job Descriptions
        • Clear and Concise – It’s simple: you must speak like a normal human being. Consider chucking phrases like “core competency,” “leveraging assets,” and yes, even “best practices.” If you must use business speak, couch the terms in simple sentence structures.
    • Erica SwallowMashable.com
      • HOW TO: Write a Standout Job Description
        • Bullet Point When Possible: Make your job description easier to skim by using bullet points within the responsibilities and qualifications sections and anywhere else that makes sense.
    • SBA.gov
      • Writing Effective Job Descriptions
        • Structure your sentences in classic verb/object and explanatory phrases. Since the occupant of the job is the subject of your sentence, it may be eliminated. For example, a sentence pertaining to the description of a receptionist position might read: “Greets office visitors and personnel in a friendly and sincere manner.”   

If you have any comments or questions, or just want to tell me that my face looks funny, you can do so in real time by sending a message on Twitter to @ideatoopen, or you can shoot me an email at info@ideatoopen.com.

In tomorrow’s episode, we’ll get deep into creating your job that professionals want to apply to, and you won’t believe some of the things people do that keep the best professionals away from their job.

In Closing

In closing, on behalf of myself, Elijah R. Young, and everyone involved in bringing this show to your ears, we hope you can move your idea one step closer to being open.

We’ll talk soon.

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